From Innovation to Adoption: Homepay Builds Momentum in Construction Finance
Since Business View last spoke with Homepay, the story has moved from innovation to adoption.
Completed homes across Australia, growing customer advocacy and an expanding national network of brokers, builders, developers and lending partners are providing tangible validation of Homepay’s approach to construction finance.
At the centre of that proposition is a simple point of difference: through participating lending partners, eligible customers can pause repayments on both their land and build for up to 12 months, helping reduce cash-flow pressure during construction.
As more customers complete their journeys and more industry partners engage with the model, Homepay is increasingly demonstrating how an alternative finance pathway can help remove barriers earlier in the purchase process and give buyers greater confidence to proceed.
From Innovation to Adoption
For CEO Josh Morse, some of the strongest validation is now coming from customers themselves. Completed homes provide proof of how the model works in practice, while customer advocacy is becoming another driver of growth.
“For us, one of the strongest signs of momentum is seeing customers complete their homes, have a positive experience and then refer the Homepay model other to their friendspeople to us,” Morse says. “That customer advocacy is incredibly powerful because it validates what we set out to build.”
That validation is being reinforced across Homepay’s industry network. Rather than appearing only at the finance application stage, Homepay is increasingly present earlier through accredited builders, mortgage brokers, land developers and industry education.
That matters because decisions around land, build cost, borrowing capacity and cash flow are often made well before a formal application.
Each part of the network reinforces the others: brokers introduce more buyers, builders and developers bring finance earlier into the journey, and completed customers generate referrals that support organic growth.
Helping Brokers Engage Earlier
Mortgage brokers have become an increasingly important part of Homepay’s growth. But for Homepay, the value to brokers goes beyond simply adding another construction finance option to their panel.
Using Homepay can help brokers engage prospective buyers earlier in the purchase lifecycle, particularly where concerns around borrowing capacity, overlapping housing costs or repayments during construction may otherwise cause a client to delay or step back from their plans.
By addressing those concerns earlier, brokers can help clients understand what may be achievable and give them greater confidence to progress with land, builder and finance discussions. Available through Homepay’s lending partners, the proposition can include paused repayments on land and build for up to 12 months, generous borrowing capacity options and access to independently audited builders.
“For a broker, one of the real opportunities is being able to engage a client earlier in their journey,” Morse says. “If you can remove some of the uncertainty around construction finance and cash flow, you can help that client move forward with greater confidence rather than sitting on the sidelines.”
Through its portal, webinars and training, Homepay provides product and scenario education to help brokers identify where the structure may fit and discuss construction earlier, allowing them to stay involved before land and a builder have been selected.
A Broader Role for Alternative Finance
For Homepay, more flexible construction finance is key to helping more buyers move from aspiration to action, supporting builders, developers and brokers to convert demand into new-home ownership.
Building new can offer advantages, including potential stamp duty savings and, for investors, depreciation benefits. But it can also create hurdles when buyers face overlapping rent, land repayments and construction costs before moving into their new home.
This is the challenge the Homepay Construction Loan was designed to address. Through lending partners, eligible customers can pause repayments on land and build for up to 12 months, reducing cash-flow pressure during construction and helping buyers commit to their new-home journey with confidence.
Education supports that model, helping brokers understand where the structure fits – and where it does not. .
The aim is informed choice for customers., not product substitution.
The Rise of the Cash-Flow-Conscious Consumer
One of the clearest changes Homepay says it is seeing is a more cash-flow-conscious buyer. Consumers are looking beyond purchase price and paying closer attention to household finances while the home is being built.
Homepay describes this emerging buyer as the “cash-flow-conscious consumer.”
That is particularly relevant when buyers may still be paying rent, another mortgage or land repayments. The question is not simply whether they can afford the end property, but how comfortably they can navigate the build period.
That is where Homepay believes flexibility can matter.
“They’re not just looking at the end product or the end price. They’re asking: how does that project fit into our life over the next 12 to 18 months?” Morse says.
For eligible borrowers, the Homepay Construction Loan is offered through participating lending partners. Repayments on land and build can be paused for up to 12 months, with any accrued interest added onto the loan, providing greater flexibility when overlapping housing costs are most pronounced. All customers must meet with a licensed mortgage broker to receive an independent comparison to ensure they can access the best loan option for their circumstances.
Growth Through Partnerships
Homepay’s growth is supported by a strong network of builders across Australia, with customers able to explore participating builders through interactive maps on the Homepay websiteHomepay’s growth is supported by a strong network of builders across Australia.
Examples include Better Built Homes in New South Wales, winner of the HIA Australian Professional Medium Builder/Renovator award in both 2025 and 2026; Tempo Living, known for guaranteed build times; and in Victoria, the scale of Hermitage Homes alongside Fairhaven Homes, which at the time of writing reports 94.25% of homes in its analysed period completed ahead of schedule, almost three months early on average.
In Tasmania, where Homepay was founded, SJM Property PD Developments is now the state’s second-largest builder by housing starts and hasis expandeding into the north, extending Homepay’s reach across the Apple Isle.
Experienced mortgage brokers with deep construction-finance expertise are equally important. Australian Finance Hub in Sydney and Link1 Financial in Victoria are just two examples of Homepay’s broker partnerships nationwide, helping clients navigate lender policy and identify the right structure for their circumstances.
Together, those relationships give Homepay a scalable national pathway.
Trust as Construction’s New Currency
For Homepay, scale is only useful if it is accompanied by confidence. Construction finance depends not only on whether a customer can access funding, but also on whether the builder behind the project can perform.
Consumers have become more diligent when selecting builders, looking at financial stability, construction quality, reviews and delivery timeframes. Homepay believes that scrutiny is healthy and that trust is a major differentiator in the sector.
“Trust is becoming the biggest currency in the construction sector,” Morse says.
Homepay undertakes independent audits of accredited builders on behalf of to support its lending partners, assessing financial position, construction quality and build timeframes, as well as processes that influence progress from approvals to site commencement.
That distinction matters. A competitive build timeframe loses value if a customer spends months waiting for construction to start while already carrying land costs.
Homepay therefore considers pre-construction performance as part of its builder review process, aiming to pair finance flexibility with greater confidence in the construction partner.
“We want our brand to stand for doing those reviews on builders, so clients can proceed with confidence,” Morse says.
That philosophy is captured in Homepay’s message: finance with ease and build with confidence.
The Next Phase: Scale Without Losing Discipline
Looking ahead, Homepay expects partnerships to remain central. The opportunity is to make alternative construction finance more accessible through brokers, builders and developers without losing the discipline behind the model.
Growth is therefore not simply a matter of adding more names to a network. Homepay says partner quality, construction expertise, education and customer experience remain central to how it expands.
For builders and developers, broader finance pathways can help more buyers understand what may be achievable. For brokers, they provide another solution when traditional construction lending creates cash-flow or servicing constraints.
The focus now is consistent execution as that network grows.
Homepay believes the combination of flexible finance, specialist advice, accredited builders and stronger coordination between industry participants will become increasingly important as the construction market evolves.
“We see the next decade in housing favouring businesses that can reduce friction, improve trust and create more flexible pathways for consumers to achieve their goals,” Morse says.
From Homepay’s perspective, construction finance will increasingly be about more than the loan itself: bringing the right participants together, improving information and creating finance structures that reflect how building a home actually works.
By disrupting the traditional construction finance model in partnership with its lending partners, Homepay is helping meet demand for more flexible ways to finance and navigate the new-home journey across Australia.
“We want more Australians to have the opportunity to participate in the property market, and through Homepay, we’re helping make that possible,” Morse says.
AT A GLANCE
Who: Homepay
What: An Australian construction finance platform working with lending partners to deliver flexible finance options, including paused repayments during construction, supported by strategic partnerships and independently audited builder relationships.
Where: Across Australia
Website: www.homepayaus.com.au
